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About Birch Design

Engineering the path from innovation to smart manufacturing.

Birch Design is a medical device innovation and commercialization consulting firm in Minnesota’s Medical Alley. We help startups and growing companies bring breakthrough technologies to market, from product design and prototyping through FDA strategy, clinical readiness, manufacturing scale-up and launch.

Jordan Burich, Founder and President of Birch Design
Jordan BurichFounder & President
Leadership

Medical device program leader, innovation advisor and automation strategist.

Jordan Burich has guided complex product development programs from concept to commercialization. As founder of Birch Design, he partners with startups and growing organizations to bring breakthrough technologies to market through disciplined execution, strategic leadership and scalable manufacturing planning.

Jordan has helped lead the development and launch of multiple medical devices through FDA regulatory pathways, including preclinical studies, animal trials, first-in-human programs and 510(k) submissions. His expertise spans the full lifecycle, from early concept and prototyping to regulatory strategy, automation integration, manufacturing scale-up and commercial launch.

His background includes leadership of large, multi-million-dollar engineering and automation programs in highly regulated industries. Known for aligning cross-functional teams across engineering, regulatory and operations, he brings a practical, results-driven approach to complex development challenges.

Experience

From early concept through commercial production.

Experience launching complex devices, supporting clinical development, leading large-scale automation initiatives and improving manufacturing performance.

5+medical devices launched through FDA pathways
10+formative and summative studies supported
$20M+automation and manufacturing programs managed
10+device categories and clinical areas

Design transfer & line setup

Transfer and production-line setup within contract manufacturers.

Production improvement

Line improvements focused on throughput, quality and scalability.

End-to-end support

Concept development, clinical readiness, regulatory strategy and commercial production.

Device experience

Devices we have helped develop, test and industrialize.

Urology products medical device development
Urology products
Ultrasound probes medical device development
Ultrasound probes
Diagnostic devices medical device development
Diagnostic devices
Orthopedic devices medical device development
Orthopedic devices
Heart assist medical device development
Heart assist
Catheter braiding medical device development
Catheter braiding
Steerable catheters medical device development
Steerable catheters
Automation equipment medical device development
Automation equipment
Catheter-based devicesVascular access systemsDrug & insulin deliveryTAVR & structural heartSterile disposablesSmart production systems
How we work

Practical, senior and built around your next milestone.

Our mission is to help innovators turn promising ideas into real-world solutions by bridging engineering innovation, regulatory strategy and scalable manufacturing.

Hands-on

Senior people doing the work, not handing it off.

Integrated

Design, regulatory, clinical and manufacturing planned together.

Stage-appropriate

Spending matched to the next value milestone.

Connected

A trusted network of suppliers, labs and manufacturers.

Candid

Risks raised early, while they are still cheap to fix.

Minnesota’s Medical Alley

Based in the Twin Cities. Working with device teams across the U.S.

Minnesota is one of the world’s densest medical technology communities. We bring that network of engineers, suppliers, test labs and contract manufacturers to every program, wherever our clients are.